Strategy | Organization Development | Research and Analysis | Marketing

Ultimately success depends on others’ wanting to use or support a client’s product or service. This requires knowing the product or service's positioning, what its specific benefits are, to whom it appeals, and then crystal clear and consistent communication.

The Planning Edge helps clients navigate the difficult and ever-changing competitive landscape and to ensure they remain known and relevant to their customers or consumers.
Services include:
  • Consumer research
  • Market analysis
  • Competitive analysis
  • Brand development
  • Target definition
  • Marketing plans

We believe we can only truly understand a client’s needs, and a client our capabilities, if we talk. So, please contact us.